2017 at Mediavine

As the year comes to a close, we want to take a minute to look back at the wonderful, crazy, amazing year that 2017 has been for Mediavine.

If there were one word to define our 2017, it’s GROWTH.

What started as a handful of people handling all the everything (Thank goodness for Brad and Nicole!) has become a team of 26.

And this group of publishers that started with just six amazing bloggers two years ago – is nearing 2500.

We recently learned that, according to Quantcast, our group of sites is the 28th largest in the US, reaching 102 million unique visitors. With demographics that are 85.4% female, that means we’re reaching 85.94 million women in the US every month. That means that more than 1 out of 2 women are visiting a Mediavine site every month!

It’s a factoid that astounds as easily as it makes us grin from ear to ear – because together, Mediavine, and the publishers that make up our portfolio of sites, are growing by leaps and bounds.

It’s all thanks to each of you, and the trust you put in us to optimize your monetization the Mediavine way.

How have we grown? Let me count the ways!

Publisher Support

Biggest Changes

• Added 4 new team members

Biggest Accomplishments

• Consistent response times under 2 hours.

New Additions

• Sam Ellis, Publisher Support Specialist
• Carmen Stinson, Publisher Support Specialist
• Brady Friedman, Technical Support Engineer
• Trista Jensen, Technical Support Engineer
• + 2 more by the end of the year!

Marketing and Influencer Marketing

Biggest Changes

• We officially have a marketing department!

Biggest Accomplishments

• Hosting our very first Mediavine Publishers Conference in April
• Building out our Influencer Marketing program outside of sponsored work from Conde Nast
• Attending/sponsoring several conferences in new-to-us blogging niches

New Additions to the Department

• Stephie Predmore, Director of Influencer Marketing
• Jenny Guy, Marketing Associate

Sales

Our new Sales Department is already hard at work, ensuring that 2018 will show the best ever revenues for our publishers. Read more about our plans and meet the new team in Phil’s post, Why 2018 Will Be The Best Year Ever For Mediavine Publishers.

WordPress

Biggest Changes

• We now have a dedicated WordPress engineering team
• We changed how we approach developing the Mediavine Control Panel to be more formalized and include rigorous testing.

Biggest Accomplishments

• Mediavine Control Panel has been beefed up a TON since it started
• Ads.txt 90% adoption rate
• Over 1,000 sites are running Mediavine Control Panel
• Mediavine Direct beta launch

New Additions to the Department

• Seth Ailing, WordPress Engineer
• Jordan Cauley, Senior WordPress Engineer

Engineering

 Biggest Changes

• Going from a “one man show” to an experienced engineering organization

Biggest Accomplishments

• Recruiting and hiring an exceptional engineering team to solidify the future of the business from a technological standpoint.

New Additions To The Department

• Tim Tyrrell, Director of Software Engineering
• Eric Nolte, Software Developer
• Brian Nelson, Senior Software Developer

Ad Ops

Biggest Changes

• A much more streamlined launch process was put in place. Instead of manually sending a million emails throughout the process, we were able to automate many of those emails, while still keeping a personal feel. We also drastically decreased the amount of steps that it takes to go through the process, and saw much quicker response rate to those steps, resulting in a consistently higher launch numbers each week.
• We brought pre-launch site changes in house. What was previously done through a contracted relationship with Once Coupled has now been brought in house and is handled by our Support Engineering team. This has reduced turn around time for these changes from about one week to less than a day, making for a more streamlined launch process.

Biggest Accomplishments

• 1240 new publishers brought on board and counting. This went a huge way in proving our growth strategies to our partners and was pivotal in becoming a Google Certified Publishing Partner.

It’s been an incredible ride. 2017, thank you for being awesome. We know that the team we’ve built this year is going to propel Mediavine into the stratosphere in 2018.

Our focus on technology is as strong as ever. We’ve got a support team second to none. And the best online publishers in existence. We’re SO excited for 2018!