Since the advent of Trellis, Mediavine’s goal was to provide a WordPress framework to meet the needs and pain points of independent publishers.
We’ve had the pleasure of working with thousands of creators since its 2020 release and in the years that followed. Today, we’re excited to announce the next iteration of Trellis:
Trellis has been acquired by Feast Design Co.
This next phase will mean additional options, optimizations and opportunities for Trellis’ loyal users in the years ahead.
Let’s talk about why this is the ideal path for both the product and the publishers using it.
It’s a great question, with a pair of related, compelling answers:
Feast Design Co. is a company specializing entirely in WordPress theme frameworks. It’s their focus, day-in and day-out.
I’ve known Skylar, the owner of Feast, for years. There’s been plenty of overlap as countless Mediavine ad management customers use Feast’s Foodie Pro themes.
For these reasons, I can tell you unequivocally that Skylar and his team know their stuff.
Thinking back to the onset of Trellis, our goal – developed through our work with so many of you – was to create a publisher-friendly, lightweight system that prioritized site speed and monetization, along with an easier path to passing Google’s Core Web Vitals. In short, we wanted to create a product that was designed specifically to achieve the goals and address the pain points of independent publishers.
Mediavine will always serve publishers through our technology and our team, and as a part of the broader community. Through partnerships with other publisher-first companies, like TopHatRank and BigScoots, we’re expanding our ability to provide you with what you need to build and sustain your business.
With the transition of Trellis to Feast Design Co., we’re furthering that commitment by partnering with Skylar and his team of WordPress Framework experts. And speaking as an engineer, I’m honestly pretty excited at everything they have planned to take Trellis into the future.
2. Ideal Business and Publisher First Alignment
Development goals are not the only things shared between Mediavine and Feast. One of our requirements for any company we consider partnering with is exemplary service.
Skylar and the Feast team take care of their customers as well as anybody we’ve worked with, and we know current and future Trellis users will be in good hands.
Feast also shares the publisher-first ethos that drives everything we do at Mediavine, creating products that cater to the needs of independent content creators.
Long story short, Trellis has an incredibly bright future under the Feast umbrella.
No. Trellis has never been only for food creators and it’s not going to be now.
The immediate enhancements on deck for existing Trellis users will benefit content creators in many different categories, not just those in the food and drink space.
Nothing is happening immediately to your Trellis subscription.
You’ve got options that I’ll detail below; whichever you decide is best for your business, there are some great enhancements you can access immediately.
Let’s get into it.
Option One is remaining on Trellis and receiving automatic, free access to the Feast WordPress plugin. The Feast WordPress plugin, named Lattice for Trellis users, has been optimized especially for Trellis sites.
The benefits offered with the Feast Lattice plugin include:
Option Two is migrating from Trellis to the Foodie Pro 5 theme with the Feast Plugin. While this option may seem like more work upfront, it’s the one I’m more excited about.
Why? We’ve been working with the Feast Design Co team behind the scenes, ensuring we bring everything Trellis users love to Feast’s Lattice plugin. I took a quick peek at everything under the hood and Foodie Pro 5 with the Feast plugin has the best of both worlds in terms of technology to ensure maximum earning potential.
Migrating unlocks the full suite of features in the Feast Plugin, plus cutting-edge image optimization from Shortpixel and pagespeed optimization from WP Rocket.
Plus, Feast Design Co is offering free migration (normally $399) when publishers migrate from Trellis to the Feast Plugin with Foodie Pro 5.
By migrating, you’ll get all of the benefits from the Lattice plugin listed above, plus:
Your Trellis license will remain active for 12 months after your last renewal date for annual subscribers.
Visit the Trellis landing page on the Feast Design Co. website and learn more about your two options.
For those who choose to remain on Trellis through the remainder of their license, you’ve still got free access to the Lattice plugin from Feast Design Co.
This has all of the optimizations listed above. To get the plugin, go to your Trellis account on trelliswp.com, download and install.
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