Is It Time for You to Embrace TikTok?

Yes! If that is all it takes to convince you, then our work is done here. If you need more information, let’s dive in…

A successful blog is an essential part of keeping your brand alive. Social media platforms have come and gone (RIP Vine), however, blogs have withstood the test of time. Blogs will likely exist long after TikTok, but that doesn’t mean you should ignore the app while waiting out its demise.

TikTok’s average user in the U.S. now spends about 29 hours a month on the platform while Facebook users are clocking in at 16 hours, and Instagram is only capturing 8 hours of attention.

In fact, Bloomberg reports that TikTok is on track to generate nearly $12B in revenue this year, after raking in nearly $4B in 2021.

Why is TikTok so popular? 

For starters, TikTok has positioned itself as fun, casual and authentic, attracting all age groups. Add to this the fact that younger generations have been using TikTok as a search engine more and more versus the more traditional Google Search, and you have a massive amount of activity centered just in the platform alone. 

Additionally, not only does TikTok have a low barrier to entry by encouraging more amateur — or “real” — videos versus stylized productions, but it also allows users to edit videos directly in the app. The app is designed to be easy and intuitive, allowing anyone to create content that will impress audiences.

The platform has also nailed personalization. The app creates an individualized feed for each user called a “For You Page” (FYP) that pulls content from the app that it thinks you will like based on posts you’ve engaged with.

Customizing your FYP is as easy as tapping the white heart button on a video you like. Or long-pressing on a video you didn’t care for and choosing “Not interested.” TikTok will use these signals to show you content that’s more aligned with what you prefer.

How can creating content for TikTok help my blog?

TikTok is a powerful tool with a massive audience. Harnessing even just a little of its power can expose your blog to new audiences that you probably are not reaching on other social media platforms.

If you have a business account with more than 1,000 followers, TikTok allows you to add a link to your website in your profile so that you can cross-promote your site across channels.

TikToks can also be shared across social platforms. In fact, many creators repurpose their TikTok videos on Instagram Reels, Facebook Stories and Pinterest (note that you’ll likely want to remove the TikTok watermark before posting).

Can TikTok get me more sponsored work?

Yes! Brands know that short-form video is one of the most lucrative ways to generate brand awareness and are actively seeking out bloggers who can write SEO-optimized content in addition to creating TikToks and Reels. Sixty-six percent of companies who have dedicated Influencer spending are already working with creators who regularly post on TikTok and rank it #5 in ROI according to Hubspot.

Our Influencer Partnerships team has seen an increase in interest in short-form video content and have been including it in nearly all the proposals we have created for campaigns this year.

We especially love the results we see from TikTok. Not only do TikTok videos receive great impressions and engagement, but they also drive audiences who are looking for more information back to blog posts. 

In the time it has taken you to read this blog post, nearly half of TikTok’s 700 million daily users have more than likely logged on to the app to start their scroll. Your content could be the first thing they see on their FYP. So, now that you’re in the know about the benefits of TikTok and why it should be an essential part of promoting your blog, go create an account and get posting!