Over 20 years in business, Mediavine has been an independent publisher and the voice of thousands of independent publishers. Forging a path of innovation within digital publishing and advertising, Mediavine …
Updated: 8/30/2021 – Trellis Open Beta is Live!
As we mentioned recently, the much-anticipated (or at least discussed) Google Page Experience algorithm update officially took effect on Wednesday, June 16.
Mediavine’s Core Web Vitals Update has all the details on the change, which is currently being rolled out and “will be complete by the end of August 2021,” according to Google.
The most significant changes from this update won’t be obvious until later this summer, in all likelihood, meaning you still have time to make necessary adjustments.
With the new Page Experience algorithm in effect, Core Web Vitals are here to stay, and we’re here today with an update on a related topic of interest to many of you: Trellis, which is now available to the public!
How is Mediavine’s WordPress theme framework, which we’ve optimized for pagespeed, faring thus far?
Trellis and Core Web Vitals
Released in at the end of August, the latest version of Trellis (0.14.3) is designed to fix any Cumulative Layout Shift (CLS) issues, and a majority of Mediavine publishers running Trellis are now passing Core Web Vitals.
Yes, you read that correctly.
As of August 2021, 77% of sites running Trellis are passing. Overall, over a thousand Mediavine publishers have hit these metrics, a crazy-high figure compared to the internet as a whole.
Considering that just 4% of more than 2 million websites studied are currently passing CWV internet-wide, we’re confident in saying that Mediavine is on the right track.
Trellis is unquestionably a major driver of our early success. More Trellis fun facts:
- 99% of Mediavine publishers running Trellis are passing FID (First Input Delay). If you’re running Trellis, FID is basically the equivalent of filling out your name correctly on a Scantron.
- 77% of Trellis sites are passing Largest Contentful Paint (LCP) and CLS.
Given these trends and data, Trellis is looking like the most successful path to passing Core Web Vitals, but again, remember that it won’t fix things instantly.
If you’ve just installed Trellis version 0.14.3, it will take up to 28 days for Google to fully update data in spots such as your origin summary, Google Search Console, and the CRuX API.
Give it a little time, and don’t stress.
If you’re passing CLS in the Lab section of PageSpeed Insights after updating Trellis, you’re very likely to pass in about 30 days’ time.
For the 129th Time, When Can I Get Trellis?
You can get Trellis … NOW! We just released the Open Beta to the public, and you can buy Trellis for your WordPress site and install it today.
We know Trellis has been a long time coming. With the rollout of Page Experience and these awesome Trellis stats, we want it in your hands as soon as possible.
Until you’re ready to install Trellis, there are steps you can take on your own to be in the green for Core Web Vitals.
With easily enabled Dashboard options such as Mediavine’s Optimize Ads for PageSpeed and Optimize Ads for CLS features — and a little technical knowhow — you’ll be well on your way.
Mediavine’s own sites are passing CWV, so we know it can be done! For more on how we did that, check out this article on how The Hollywood Gossip is passing Core Web Vitals.
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