Blog
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Mediavine Resources & Tools
Uplift by Mediavine: Advertising That Creates Opportunity
Uplift by Mediavine connects diverse-owned sites with advertisers who prioritize inclusion
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Mediavine
Where Unfilled Inventory Creates Real Impact
Turn every ad impression into an opportunity with Shine PSAs.
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Mediavine
The RPM Metric That Actually Reflects How You Earn
Your RPM data just got more accurate. Here's what Monetized RPM measures and why it matters.
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How to Increase Your Earnings
Using Monetized RPM to Optimize Revenue Performance
Learn how to use mRPM alongside standard RPM to diagnose traffic quality, optimize page performance, and set smarter revenue goals.
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Mediavine
Make Every Impression Count This Earth Month
With Mediavine Shine PSAs, empty ad space drives real-world impact. This month: the Arbor Day Foundation.
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Rethinking Revenue Metrics
Your RPM Isn’t Lying to You. But It Might Not Be Telling the Whole Truth.
Your RPM includes traffic that can never generate revenue. Here's what a cleaner signal looks like.
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Advertising
Mediavine Expands Curated Marketplace with Index Exchange
Mediavine expands its Curated Marketplace with Index Exchange to unlock new publisher monetization.
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Mediavine
The Mediavine Dashboard, Rebuilt
The new Mediavine Dashboard is live: faster, smarter, and rebuilt from the ground up for publishers.
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Mediavine
Women Leading the Way in Digital Publishing
Five Mediavine publishers. Five distinct niches. One common thread: they built something real.
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Mediavine
How Top Mediavine Publishers Are Getting Ready for What’s Coming Next
Insights from Mediavine's 2026 Premiere Retreat: where traffic, revenue, and AI are heading next.
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Advertising
The Q2 eCPM Pattern Most Publishers Miss
If you’ve been in the content creation business long enough, you’ve probably noticed a familiar shift around the start of spring. After the budget reset in the first quarter (outlined in our previous post), RPMs often start trending upward, advertiser activity becomes more consistent, and dashboards begin…
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Mediavine
Turning TikToks to Site Revenue: Monetize Your Vertical Videos
Many publishers are already creating vertical 9:16 videos for TikTok, Instagram Reels, and YouTube Shorts. Until now, that content has mostly lived on social platforms. With Mediavine’s Universal Player Plus, those same videos can now generate revenue directly on your site. Why Vertical Video Drives Revenue on…
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Mediavine
Monetize the Vertical Video Content You Already Have
From Social to Site: Mediavine’s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you’ve produced for social media can have additional value on your website. While others are still testing the waters, Mediavine already supports…
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Mediavine
How Publishers Win in the Next Era of the Internet
Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What’s new is the speed at which it’s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update…
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Mediavine
How to Create Content Advertisers Will Pay More For
If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here’s the uncomfortable truth: Advertisers are not paying more for more content; they’re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,…